TSO Consulting
Project
- Design & develop website
- Build e-marketing framework
- Build secure intranet
- Build restricted 'library' area
Situation
TSO Consulting is a management consultancy, experienced in management and organisational development. The original website was developed in-house, which the company had since outgrown. TSOC wanted to create a new site to:
- better reflect their brand,
- provide a valuable resource for existing clients,
- and attract new business.
TSOC employs 22 consultants, and wanted them to be able to contribute articles and case studies to the site on a on-going basis.
The company wanted to run a monthy e-newsletter for subscribers and existing clients. In addition they wanted to promote the company with traditional sales e-mails.
Approach
We consulted with TSOC to establish what level of content management was needed. Then we selected a suitable Content Management System (CMS) as a framework for the entire site.
A comprehensive design specification was prepared by investigating the existing brand and focusing on the strongest elements. We came up with three design concepts, one of which was selected as the final design.
We devised a high-impact search engine optimisation strategy and engineered the HTML of each web page to maximise the search engine rankings.
Result
One month after its launch the website saw an average of 50 individual visitors a day. The site has obtained excellent search engine ranking. In Google, it is the number one result for ‘organisational coaching'.
We implemented the CMS, website and e-marketing framework in just 2 weeks.